Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, has been selected as one of the first Signature Service Partners by Figma, the industry-leading, collaborative platform for brainstorming, designing, and building digital products. Joining Figma's Service Partner Program highlights Merkle's expertise in customer experience transformation and ongoing success in helping customers leverage Figma for each step of the product development process.

The partnership allows Merkle to implement Figma's platform for brands, consult on design systems, organizational design, and development processes, and inspire and deliver exceptional digital experiences. Merkle has certified Figma professionals to support companies in adopting the latest technology and scale up on Figma more efficiently. "Figma多年来一直是我们的体验设计、工程和产品管理团队的关键工具，我们很高兴能够利用我们的专业知识扩大全球合作伙伴关系。”Merkle全球体验和商务负责人Holden Bale表示。“我们的团队致力于帮助客户提供相关且有力的数字体验 - 包括帮助我们的客户发挥他们的最佳水平。对许多数字领导者来说，Figma是这一旅程的一部分，我们很高兴能够利用我们在产品开发和创新方面的专业知识，以帮助全球范围内普及最佳设计实践。”

“Merkle帮助Funlab将我们场馆的令人难以置信的体验从现实世界转移到数字世界，将乐趣和功能相结合，”Funlab首席营销官Oonagh Flanagan表示。“这种转变得到了利用Merkle基于Figma的设计系统IP的支持，以创造一个愉快的数字体验。” Funlab的设计系统提供了一个共享的协作空间，并完全集成的设计系统，使Funlab旗下的多个品牌能够拥有独特的身份，吸引和让各个年龄段的消费者愉悦参与。

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